Website design
The visual elements of software products don’t only focus on the beauty but also the user-friendliness side. As such, website designing requires balanced research on the elements so that the users won’t just visit but explore more. So, how do you make one that implants deep impressions and how does coding contribute to such an artsy and useful one? Read this article to get the answers.
What is the meaning of web design?
Website design is the process of planning and making the front-end features of an online portal. There are four aspects within the outer look, which are layout, navigation, text, and images. Each of them plays a unique role in achieving targets, which depend on the goals of the web owners.
Commercial targets typically are about sales conversion, while sites for non-profit organisations are more focused on spreading their activities. News outlets have other goals, like generating more viewers. An effective website design organises all content well so that visitors can navigate easily. This means they can easily jump from one content to another.
Colour and font are the clearest points of a website design. In the eyes of the designers and programmers, these two must mirror the owners’ identities. White, for instance, speaks about the minimalist concept of a corporate site. Any brand can use this principle, like modest fashion or Scandinavian furniture.
Four key aspects of website design
Crafting a good website design yields a lot of benefits. The first relates to drawing high numbers of visitors, if possible, organically. Such a success produces ripple effects. The brand will gain wider exposure, and this opens more chances for sales conversions and more loyal customers. Some web pages have other goals in sight, such as brand identity and credibility.
A supporting web design polishes individuals’ branding to shine even brighter. The word “supporting” links to what positive perspective the individuals wish to bring forward. Crafting a black-dominated digital portals should reflect elegant and modern vibes, for instance. Add some technical details to make the site more effective.
User Experience (UX) and User Interface (UI)
A purposeful website design primarily hopes to give the best visiting experiences for users. To arrive at this, an easy-to-navigate menu serves as the top point to achieve. The public will digest information smoothly when they get what they need at once. In terms of UI, the designers must produce the proper colours, typography, and images to please the eyes of the clickers.
Branding
In this aspect, colours and typography are not small matters. When making the website design, the creator uses these two as tools for the branding elements. Plus, they should maintain the aspects in every part of the online portal to convey the brand’s identity. Whitespace is also important to make the design clean. A crowded and overly vibrant one isn’t pleasant to look at.
Performance
A pleasant website design means nothing if it takes too long to load. Therefore, developers have to ensure the online portal is quick and steady. Any visitors will lose interest in opening a slow website. Moreover, the layout must adapt to any kind of screen size and device. And as data privacy is becoming crucial nowadays, engineers need to apply security measures to ensure the URL is safe for all.
Top quality content
Insightful content remains the heart of any website. It doesn’t only refer to articles but also to small things, like headings and call-to-action wording. Create content that engages with the target audiences to make them feel a part of the online portal. In addition, such content is useful for increasing the SEO practises that will make it faster for the brands to rank higher.
Roles of front-end development in website design
Front-end programmers create coding languages that will command the computer to translate the design concepts. They are responsible for making a website or an application that is functional and interactive. Usually, they utilise programming languages, like Hypertext Markup Language (HTML), Cascading Style Sheets (CSS), and JavaScript. The HTML is useful for making the structure of the web page.
The CSS regulates the visual display of the site or application. It includes the font, the layout, and the colour. All of these elements will make the website design not only responsive but also attractive. On the flip side, JavaScript adds interactive aspects, like a clickable map or animations. Those aspects will add to the attention span of visitors as they are curious to “play” with the features.
Front-end developers and web designers work in tandem. It often occurs that the designers change the layout throughout the project. As a result, the programmers will follow it up, adding or editing the code along the way. Therefore, coming up with the best website design requires technical and communication skills.
