Advanced Diploma in Google Ads and PPC Marketing

It’s no surprise that many businesses have started to rely on digital marketing. With everything being digital, it forces business owners to step into this dynamic world. Companies in the market are competing to seek attention and build online presence through this strategy. However, digital marketing has a lot of spectrum that can act as a game-changer. Among plenty of options, Google Ads and PPC marketing are popular ways to drive business growth. 

PPC (pay-per-click) plays a vital role in making advertising or campaigns well-targeted. Business owners or marketers using this method in Google Ads or other digital platforms, such as Instagram, Facebook, and LinkedIn. While it’s highly important, not every company has a professional specialised in this knowledge. It can be your chance to show up and help them generate leads and boost sales through a PPC strategy. 

First, you must have insight and the skills needed to be able to do that. If you only know the basics, good, it means you are ready to progress to more complex topics. There is no better place than an Advanced Diploma in Google Ads and PPC Marketing by the College of Contract Management for your next study journey. It has next-level materials that prepare you to thrive in this digital landscape. 

What is PPC in marketing? 

PPC marketing is one of the digital marketing strategies that allows marketers or advertisers to only pay a fee each time their ads are clicked by audiences. It’s a method that focuses on driving traffic rather than views. Moreover, the thing about this model is that marketers can prepare certain budgets and set their target market. This way, every budget that is spent on ads is effective and generates expected results, which contribute to boosting return on ads spend (ROAS). 

To be able to operate this technique, you need to be familiar with search engine optimisation (SEO), content marketing, affiliate marketing, and other marketing channels. In short, you have to master both technical and non-technical skills. Learning all these is not easy. You must have a strong commitment to carry it out. However, an Advanced Diploma in Google Ads and PPC Marketing can make the whole learning process easier for you. 

Course Overview

An Advanced Diploma in Google Ads and PPC Marketing is a Level 5 qualification that is equivalent to the second year of a bachelor's degree. It means this programme is for students who want to expand their knowledge and experience in the digital marketing sector. As a result, you can refine your skills while learning more advanced topics at the same time. 

It will take 12 months to finish this programme, but it may be longer if you choose this part-time. The CCM has no other goal than to build you to become a solid marketer. The materials provided consist of assessments and training that will be beneficial for your future career. However, you can use this qualification for your further education pursuits too. This course serves as a solid foundation to ensure you have a smooth transition in your next study. 

Course Structure

An Advanced Diploma in Google Ads and PPC Marketing has several programme plans you need to follow. It consists of six in-depth modules that balance fundamental and advanced topics. You are required to pass each module to be awarded this qualification at the end of the course. Here is what you will learn from this class. 

Module 1: Introduction to PPC Marketing

• Digital marketing overview. 
• PPC campaign types. 
• Key terminology, such as CTR, CPC, and quality score. 
• Various PPC channels. 
• Integrated PPC into the overall marketing strategy. 

Module 2: Keyword Research and Campaign 

• Search intent and keyword match types. 
• Keyword discovery tools. 
• Negative keywords and keyword lists. 
• Campaign planning and structuring. 
• Setting KPIs for campaigns. 

Module 3: Ad Copywriting

• How to write clear copywriting. 
• Writing structures. 
• Copy for social media platforms and landing pages. 
• Call-to-action (CTA). 
• A/b testing each copy variation. 

Module 4: Advanced PPC Marketing Concepts

• Display advertising. 
• Video advertising. 
• Remarketing. 
• Performance Max campaigns. 
• Campaign optimisation. 

Module 5: Performance Analysis

• Key performance metrics.
• Web analytics utilisation. 
• Conversion rate optimisation. 
• Analysing data and findings. 
• Monthly and quarterly performance reports. 

Module 6: Practical Applications

• Real case studies and challenges. 
• Best practices and strategies. 
• Group projects. 
• Final assessments. 
• Portfolio development. 

Entry Criteria

An Advanced Diploma in Google Ads and PPC Marketing is perfect for students aged 18 or above. However, you are required to complete a Level 4 study first before progressing to this Level 5 class. If you have relevant working experience, you are welcome to enrol too. Here are the detailed requirements you need to know. 

• Strong interest in digital marketing. 
• Good internet connection, as this course is online. 
• Comfortable in English. 
• Willingness to learn. 

What will you get from this PPC marketing course? 

Joining this programme allows you to obtain a recognised diploma and qualification that boosts your career prospects worldwide. That way, it can set you apart from competitors and improve your employability. Moreover, you will be spoiled with the flexible learning schedule that is ideal for working professionals. The class will be conducted outside working hours and on the weekend. Thus, you can advance your education without having to disrupt your career. 

After you complete the registration process and officially join an Advanced Diploma in Google Ads and PPC Marketing, you will be given access to Moodle. It’s our online learning platform that contains everything you need for your studies. Timetables, all course materials, live and recorded sessions, an exam portal, and student discussions are a few examples. 

Dive deep into PPC marketing with CCM

Many businesses are more aware of digital marketing. However, they face several issues related to competent professionals. They need individuals who can help them with utilisation strategies, such as PPC. Therefore, it’s no wonder a worker with this skill is in high demand these days. With bright career projections ahead, you can consider pursuing a certain role in this sector. 

Taking an Advanced Diploma in Google Ads and PPC Marketing by the College of Contract Management can be your next step after learning the basics in Level 4. You will have professors who are experts in their field as your mentors during your education here. With their guidance, you are guaranteed to become a credible professional. That way, you can pursue a specific role that suits you most, such as digital marketing manager, seo specialist, content marketer, and PPC specialist. 

An Advanced Diploma in Google Ads and PPC Marketing is currently under preparation and will be updated soon. Once updated, you will have access to course details, starting from the class schedule and modules. In the meantime, you can explore our other programmes in the same industry. If you need a consultation about the course, don’t hesitate to contact the CCM team. We are happy to help.