Postgraduate Professional Diploma in Business Strategy

A company cannot operate successfully without the right tools and skilled people. This becomes even more important when the goal is to grow the business. That’s why a solid business strategy is essential for achieving success. However, developing one requires careful research and clear thinking to produce effective results.

Therefore, if you want to be the person with those abilities, you may need to join a Postgraduate Professional Diploma in Business Strategy course. Sometimes, experience is not enough to carry out a clear long-term plan for the company’s future. Gaining more knowledge and learning from the right source can also be a great deal.

What is meant by business strategy?

Business strategy is a tactic where an organisation puts itself in a certain place in the market, along with conducting short-term and long-term goals for the company’s growth. It is a master plan that draws a clear outline to give direction within the organisation. Every action that a company makes should be driven by this picture to gain some advantages over competitors that are related to the market.

The tactic is like a guide to control all business activities to achieve the organisation’s success. Moreover, it also plays a crucial role in helping the company grow in a stable way. Therefore, it can help decision-making and keep up with a fast-changing market, ensuring the business stays aligned with the trend. A diploma in business strategy will enable you to know such relevant information.

Regardless of the company's size, business strategy is crucial. Everything starts from zero to become a hero, which also applies to growing a company. Some big companies today will not be as big as they are now without a good plan, clear steps, and the promotion they were doing in their growth era. Thus, a skilled person in planning for the future is always needed in every business.

Course Overview

The Postgraduate Professional Diploma in Business Strategy programme is a Level 7 qualification designed for professionals. This course is essentially useful for senior managers and executives who want to feel more confident in leading important long-term plans. As a result, they can drive organisational success. For that reason, this programme is ideal for those who want to craft a master plan for business..

Most importantly, the course is online. It offers freedom for all participants to join anytime, whenever they have time. The lecturer has many years of experience in business, ensuring an interesting learning time throughout the course. With this in mind, learners can expect to get insight from the right mentor. Here are the details about the course:

Syllabus

As a Level 7 qualification, this Postgraduate Professional Diploma in Business Strategy programme covers key modules to give learners a big-picture perspective. Each module provides participants with theoretical knowledge and practical skills through case studies and real examples of how it's done in business. Here is the syllabus covering each module and topics:

Advanced Strategic Management

• Strategic Analysis: PESTEL, SWOT, Porter’s Five Forces, and Value Chain Analysis
• Strategy Formulation
• Strategy Implementation
• Key Control and Evaluation

Global Business Environment and Competitive Strategy

• Key Global Trends
• International Market Analysis
• Competitive Strategy in a Global Context
• Multinational and Transnational Strategy

Strategic Leadership and Organisational Performance

• Principles of Strategic Leadership
• Leadership and Organisational Culture
• Measuring Organisational Performance
• Leading Change and Transformation

Innovation and Business Model Design

• Foundations of Innovation
• Design Thinking and Creative Problem Solving
• Business Model Frameworks
• Business Model Innovation
• Innovation Strategy and Management

Corporate Finance and Strategic Risk

• Foundations of Corporate Finance
• Strategic Investment Decisions
• Financial Performance Analysis
• Sources of Finance and Capital Markets
• Strategic Risk Management

Change Management and Strategic Transformation

• The Nature of Organisational Change
• Change Management Theories and Models
• Leading Strategic Transformation
• Designing and Implementing Change
• Measuring and Sustaining Change

Digital Strategy and Disruption

• Core Technologies Driving Disruption
• Digital Business Models
• Developing a Digital Strategy
• Organisational Agility and Innovation
• Digital Risk and Governance

Final Strategic Research Project or Consultancy Report

• Research Design and Methodology
• Critical Analysis and Strategic Insight
• Report Writing and Communication

Admission Criteria

If you are a professional with management experience and are now looking to learn more in leadership roles, this Postgraduate Professional Diploma in Business Strategy is for you. This qualification is open to those who have a degree or equivalent from any background. Additionally, for non-native English speakers, IELTS 6.0 or TOEFL iBT 79+ is mandatory as proof of proficiency.

Business strategy vs marketing strategy 

As professionals, they need to understand that business strategy is different from marketing strategy. Based on its literal meaning, marketing is for selling, while business is the overall organisation's operation. The strategy itself is more long-term growth, while marketing is promoting the company’s products or services. However, it is a part of business that can not be separated. Here is more for the difference:

1. Scope: Based on the scope, marketing is narrower and focuses solely on the activities that the organisation works on. Meanwhile, the overall strategy for the business includes everything, starting from daily work, money, and staff, and of course, the promotion itself.
2. Time period: As mentioned, business strategy is conducting a long-term plan that lasts many years. It can be five to ten years. On the other hand, promoting products that the company sells is a short-term plan. Therefore, it usually needs to be checked often.
3. Focus: Marketing focuses on advertising activities. This plan can help companies reach the targets which are part of the big plan strategy.
4. Metrics: Business strategy is measured by the overall organisation’s performance. It mainly uses metrics such as revenue, profit, and market share. On the contrary, marketing uses specific measurements like getting and keeping customers, as well as lifetime value. Those measurements can be different if businesses use a digital marketing strategy.
5. Integration: Marketing is integrated into the overall business strategy, but focuses on selling activities. The overall strategy in the company integrates with the overall activities in each department.

Conclusion

In summary, the Postgraduate Professional Diploma in Business Strategy course is essential for professionals who want to have better job opportunities. It covers key aspects such as high-level knowledge discussion, logical thinking, decision-making strategy, and many more. The session will be led by experts in this field, ensuring in-depth learning activities in the class.

Joining this programme with the College of Contract Management is a great opportunity for a better career in the future. Once students succeed in enrolment, they will get access to an online platform called Moodle. On this platform, they can talk to tutors, join group discussions, and find all the learning materials they need. Everything related to their studies will be in one easy-to-use place. Now, what are you waiting for? Enrol now!

The schedule for the Postgraduate Professional Diploma in Business Strategy programme will be updated soon. Applicants must complete and submit all required documents to finish their registration process. Once the system checks the payment, learners will gain access to Moodle for participants to start learning immediately.