Looking to advance yourself in your career in the marketing area? The College of Contract Management offers the Qualifi Level 7 Diploma in Strategic Marketing. This diploma is the step to further advance into level 8 diplomas or a Master’s degree. It is also a competitive edge against others when applying for jobs within the same field. This postgraduate degree will be a good way to start your path into higher levels of advancement and gain insight in strategic marketing that will help further your professional growth and development.

With a wide array of skills that can give you the edge in your career prospects, you will learn the many ways in which strategic marketing is done. The path in strategic marketing goes for a lot of possibilities and can be one step closer to higher positions and higher earning factors for you. Choose your path all the while increasing your own qualifications and having your prospects at higher chances.

What is a Qualifi diploma?

Who are Qualifi?

Qualifi are an Awarding Organisation founded to meet the developing education and training needs of learners and employers alike across the United Kingdom and even around the globe. The diploma is intended to produce workers that industries need, and it is also an education that is collaborated with many professionals, thus giving high-quality education that is recognised worldwide and a strong contender in many resumes.

The Qualifi Level 7 Diploma in Strategic Marketing sets you on a path beyond the traditional route. With this course you can enhance your skills even if you aren't academically minded. You can pursue direct employment with it and find opportunities abroad. It also has a large and practical path that allows you broader options without needing a Bachelor’s degree.

What is strategic marketing?

Strategic marketing means successfully collating the information required to create effective plans and campaigns. For many companies, efficiency and keeping up with the trends are key to gaining more money in return. With the ability to have good strategic marketing, they can easily find ways to identify their budget, target audience, and track their performance. A good strategic marketing style entails finding affordable means to get things out for others to see and earn many in return, all with meticulous planning.

With good strategic marketing, many businesses will earn more and have better means of getting their products to be bought and consumed by customers. It dictates the flow of the entire organisation and where it will go. It also dictates the future if there are bigger plans and different ways to strengthen their business.

Course overview

Key focus

The Qualifi Level 7 Diploma in Strategic Marketing focusses not only on developing skills for strategies and the like, but the course aims to also help learners understand more about strategic marketing for the success of an organisation or business. This develops analytical skills and planning skills as well that are needed in the industry and in your career going forward.

Course structure

The strategic marketing diploma is divided into different modules for a better and more comprehensive understanding of the topics:

Contemporary Issues and Principles of Marketing
Consumer Behaviour and Market Communications
Digital and Social Media Marketing
Contemporary Challenges and Strategic Marketing
Strategic Brand Management
Marketing Research Project

Learning outcomes

By completing this course, you will:

Understand the role of the marketing function, leaders, and entrepreneurial marketing in the success of an organisation.
Gain insight on external and internal environmental audits for designing marketing planning.
See and understand the impact of strategic marketing options for marketing planning.
Have a better understanding of the impact of marketing mix and extended marketing mix options for products and services.

Entry requirements

In order to enrol in the strategic marketing course, you will need the following:

A level 6 qualification
A first degree in the field or related field

Why should you choose the Qualifi Level 7 Diploma in Strategic Marketing?

In the Qualifi Level 7 Diploma in Strategic Marketing, you are offered the many skills you can learn. The College of Contract Management also offers quality education and works with you to improve weaknesses and turn them into strengths. You can learn skills such as analytical skills, data analysis, and understanding consumer psychology. Other skills include search engine optimisation (SEO) and so much more. A lot of these skills are desired by many employers, making job security high in your favor. Additionally, you can learn leadership skills as well if you plan to take charge and climb up the ranks in your career.

As you enrol in the course, professionals in related fields will have better opportunities in their field and intended career path. Gain the skills to understand what strategic marketing is and what it does and get ready to achieve your goals. With the skills and knowledge this course grants you, you will be sure to see successful campaigns in your future work.

Course Schedule

Qualifi Level 7 Diploma in Strategic Marketing

Course Modules

Course Induction