This is a practical training course, aimed at those who are working as digital marketing and SEO specialists, business development professionals, new business entrepreneurs or online business professionals. It will provide you with an overview and the skills required to ensure that your company or product are ranked top in the search engine results pages (SERPs) through organic and white hat methodologies. The course is suitable for professionals of all skill levels.
The 4 modules cover introductory digital marketing, organic search engine optimisation, search engine marketing, digital marketing process, on-site and off-site optimisation of websites and more.
The main focus of the Professional Diploma in Digital Marketing course is to provide you with the information and skills needed to ensure that your business, website and other marketing strategies are correctly set to increase sales and promote rapid growth for your business.
- Module 1: Onsite Optimisation
- Module 2: Off-site Optimisation
- Module 3: Search Engine Marketing
- Module 4: SEO Writing and Content Development